Thursday, September 17, 2009

Jack Daniel’s Birthday Celebration Continues with Ultimate Cake Contest

(BUSINESS WIRE)--The Jack Daniel Distillery is searching for the best Jack Daniel’s-inspired cakes in the country for the Jack Daniel’s Ultimate Birthday Cake contest. The competition is part of the month-long September celebration of Jack Daniel’s 159th birthday.

Amateur bakers and decorators 21 and older can submit images of their cake creations to or by mail to Jack Daniel’s Ultimate Birthday Cake, c/o DVL, 209 7th Avenue North, Nashville, TN 37219, for a chance to win one of 159 exclusive Jack Daniel’s Birthday cake kits. The kits include a limited edition Jack Daniel’s bottle-shaped cake pan, a Jack Daniel’s label stencil, and a special Jack Daniel’s Ultimate Birthday Cake recipe.

“We know that many people celebrate their birthday with Jack Daniel’s, not only by enjoying our fine whiskey, but also with cakes that include Jack in the recipe or decoration,” said Lynne Tolley, Jack Daniel’s great-grandniece and proprietress of Miss Mary Bobo’s Boarding House in Lynchburg. “We want to see how creative our friends can be when designing a cake inspired by Jack Daniel’s Tennessee Whiskey. Since we are celebrating my Uncle Jack’s 159th birthday, however, I might suggest that they leave off the candles.”

The Jack Daniel’s Ultimate Birthday Cake contest will run from September 15-October 15, 2009. Entries will be judged on creativity, representation of the Jack Daniel’s brand and appearance. For complete contest rules, go to

Jasper Newton “Jack” Daniel, the man who pioneered the world’s best-selling whiskey, was born in Lynchburg, Tenn. in September 1850, but his birth records were likely lost to fire or the passage of time. Because his exact birth date is unknown, Jack Daniel’s is celebrating Mr. Jack’s birthday throughout the month of September.

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