Saturday, July 31, 2010

Celebrate National Catfish Month by Eating U.S. Farm-Raised Catfish!

(BUSINESS WIRE)--For more than 20 years, America has set aside the month of August to celebrate a great American farm-raised fish and honor the U.S. farmer. U.S. Farm-Raised Catfish is a mild, healthy fish; contains omega-3; and is versatile enough for almost any recipe.

“American catfish farmers find it extremely important to provide consumers with an earth-friendly fish that also tastes good”

Because U.S. catfish farmers use pure water and whole-grain feeds, catfish is also one of the freshest-tasting fish available. “American catfish farmers find it extremely important to provide consumers with an earth-friendly fish that also tastes good,” said Roger Barlow, president of The Catfish Institute (TCI). “They take great pride in giving Americans a premium product at a budget-friendly price.”

TCI has partnered with chefs, TV and radio personalities, and others who have joined in their efforts to increase awareness of National Catfish Month. Throughout the month, there will be national and regional print, TV, radio and web campaigns highlighting U.S. Farm-Raised Catfish and the American farmer.

“TCI’s overall goal is to ensure that consumers are educated on the many positive attributes of U.S. Catfish,” said Barlow. “By raising U.S. Farm-Raised Catfish in environmentally controlled clay-based ponds, our farmers are able to supply quality assurance, ultimately providing a safe fish for consumers. Be sure and look for the U.S. Farm-Raised Catfish seal when purchasing catfish from retailers or at local restaurants. It’s important that consumers remember when they eat U.S. Catfish, they are getting a great-tasting, enjoyable fish, as well as supporting the American economy.”

During the month of August, TCI will be giving away their new recipe book, Fresh Ideas for U.S. Catfish, to showcase just how versatile catfish is. The recipe book contains 28 new recipes – from catfish chowder to catfish artichoke dip – giving consumers the freedom to experiment with virtually any flavor. Thanks to our hardworking farmers, fresh U.S. Farm-Raised Catfish is available year-round.

For a copy of Fresh Ideas for U.S. Catfish, please provide a name and mailing address to freshideasforuscatfish@gmail.com.

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