Thursday, January 20, 2011

Which Wich Superior Sandwiches Opens in Atlanta, Georgia, With New, Larger Sandwich Offerings

(GLOBE NEWSWIRE) - Which Wich(R) Superior Sandwiches, an award-winning, national sandwich concept, is set to open in Atlanta, Georgia, on January 21, 2011. The Atlanta Which Wich is located at 265 18th St. NW, Ste. 4100, in the vibrant Atlantic Station development. The restaurant is open daily, 11 am-9 pm, for dine-in,
takeout, or catering.

Which Wich offers more than 50 varieties of customizable "wiches," from the signature Wicked(R) sandwich, loaded with five meats and three cheeses, to unique items such as Thank You Turkey(R), with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. All wiches are now available in three sizes: 7 inches, 10.5 inches, and a 14-inch Superwich(TM). Larger sizes take customization to the next level and solidify the brand's commitment to create a superior, personalized dining experience.

Which Wich is also known for its creative ordering system. Guests use red Sharpies(R) to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the size, type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.

"Jocelyn and I are excited to open our first Which Wich in Atlantic Station, and we plan to open more in the future," says Brian Dralle, owner of the Atlanta Which Wich. "We chose Which Wich as a franchise because of the exciting atmosphere we experienced when we visited the stores. Once we tried the grinder and The Wicked, we were hooked! We plan to give each of our guests the same great experience we felt when we visited and hope to create many more Which Wich fans."

In addition to customized wiches, customers can enjoy hand-dipped shakes made with real ice cream, signature house chips, and just-out-of-the-oven cookies in an edgy, magnetic environment. Which Wich locations feature newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 125 locations in 20 states. For more information, visit

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